HISTORY
1958
Daiwa Launches GORE-TEX Apparel
At the time, very few brands in Japan were using waterproof and breathable technologies. Since then, we have steadily expanded our product line to accommodate a variety of fishing conditions and environments.
1978
2010
DAIWA’s New Brand Identity: The D-VEC Logo and a New Style
Our brand identity is undergoing a major overhaul: the current logo (called D-Vec) is being introduced, and the new slogan is “Feel Alive,” marking a new approach to our corporate philosophy and style. At the same time, the category dedicated to fishing and lifestyle apparel is being expanded. Today, our collection features technical performance apparel that combines our fishing expertise with a modern style, making it suitable for everyday wear as well.
We have also strengthened our lifestyle category: while maintaining functionality, we place great importance on a more refined style that blends naturally with nature and everyday life.
Daiwa was founded and began operations as a manufacturer and wholesale distributor of fishing equipment. For nearly 70 years, we have been constantly developing products that help anglers enjoy a more comfortable and effective fishing experienceEVOLUTION AT GLOBERIDE
The technical success of our fishing lines has been so groundbreaking that it has inspired a new vision within Globeride Inc. (our parent company).
The experience gained through the world’s most advanced fishing wetsuits has allowed Globeride to expand into high-end design with brands such as D-VEC and PIER39. Today, that Japanese craftsmanship—which combines cutting-edge fabrics (such as GORE-TEX and Rainmax) with minimalist designs—has become a global benchmark not only for anglers but for the entire international techwear scene.
DAIWA TECHNOLOGY: Designed by Anglers for Anglers
Engineering Applied to Textiles.
What the fashion world today calls “style” has always been a “technical necessity” for us:
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Dynamic Ergonomics: The cuts of our garments are based on a study of the fisherman’s joint movements. A freedom of movement that is now the standard for exceptional comfort.
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Total Protection: Proprietary fabrics such as RAINMAX and long-standing partnerships with GORE-TEX ensure an impenetrable shield against rain and wind, while maintaining superior breathability.
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Sensory Details: Every zipper, cuff, and pocket is positioned where the hand moves naturally. It’s the Japanese attention to functional detail.
High-Tech Solutions for Fishermen’s Needs
GORETEX
Our top-of-the-line technical garments are equipped with the new GORE‑TEX ePE membrane: lightweight and thin, yet durable, PFAS*-free, and with a reduced carbon footprint.
RAINMAX® waterproof and breathable fabric with a water-repellent finish: developed by DAIWA to combine technical performance and comfort at an affordable price.
AquaGuard® Tightened
An innovative zipper developed in collaboration with YKK, a Japanese company and the world’s leading zipper manufacturer, over the course of four years of collaboration.
Compared to conventional AQUAGUARD® zippers, water resistance is about ten times greater, keeping anglers dry even in harsh weather and on the open sea.
-What makes this technology so valuable is its exclusivity. Today, only two clothing brands in the world are authorized to use it, and DAIWA is the only fishing apparel brand among them.
VIEW-UP SYSTEM
Hood adjustment system for unobstructed peripheral vision: designed to provide anglers with maximum visibility while fishing
DOUBLE CUFF
A double-sleeve system that effectively prevents water from entering during every fishing trip.
