Feel Alive. Not just a slogan, but a true way of life, a way of understanding sport fishing that inspires all Daiwa product conception, research and development work.
In aesthetics, functionality, and build quality, our products are created to respond faithfully to this philosophy: to make the world’s most beautiful sport even more exciting.
The history of Daiwa
Ever since the first Daiwa reel was born back in 1958, our sole mission has been to provide enthusiasts around the world with the best sport fishing products ever made. To do this, we have constantly invested in research and innovation-our cutting-edge technologies have literally revolutionized the industry, and our products have taken thefishing experience to a level unimaginable before.
Development of new materials
It is no accident that Daiwa was the first brand in the world to employ carbon fiber in its products. As early as 1979, he began developing composite materials and integrating graphite for both the body and rotor of his reels, eventually leading, after decades of research and improvements, to the creation of Zaion-a revolutionary material with never-before-seen characteristics of lightness and strength.
In 2010, carbon research led to the development of “Z-SVF,” a special high-density carbon with reduced resin input, used by Daiwa on its best, lightest fishing rods on the market.
Magsealed: a new technological frontier.
In 2010 Daiwa introduced for the first time to the world of fishing reels a technology that until then had been the preserve of aerospace engineering: magsealed. Based on the use of a special magnetized oil, this technology makes it possible to protect the internal mechanics of the reels from exogenous agents, incredibly increasing reliability and longevity.
Always evolving
Passion for innovation has always been the hallmark of Daiwa. Therefore, driven by the desire to make every enthusiast’s fishing experience even more special and exciting, our technologies are and will always be evolving, constantly seeking improvements and innovative technical solutions.
LIGHT & TOUGH.
The new era of spinning reels
Daiwa introduces the concept of “Minimalist Engineering” in spinning reels. LT Technology introduces new and smaller reel sizes but at the same time makes them more durable. A compact body design with a stronger Digigear control wheel for the perfect combination of lightness and strength. This is thanks to the development of new composite materials and exclusive technical solutions patented by Daiwa, which have made it possible to achieve mechanical performance never achieved before.







