Feel Alive. Not just a slogan, but a true way of life, a way of understanding sport fishing that inspires all Daiwa product conception, research and development work.
In aesthetics, functionality, and build quality, our products are created to respond faithfully to this philosophy: to make the world’s most beautiful sport even more exciting.

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The history of Daiwa

Ever since the first Daiwa reel was born back in 1958, our sole mission has been to provide enthusiasts around the world with the best sport fishing products ever made. To do this, we have constantly invested in research and innovation-our cutting-edge technologies have literally revolutionized the industry, and our products have taken thefishing experience to a level unimaginable before.

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Development of new materials

It is no accident that Daiwa was the first brand in the world to employ carbon fiber in its products. As early as 1979, he began developing composite materials and integrating graphite for both the body and rotor of his reels, eventually leading, after decades of research and improvements, to the creation of Zaion-a revolutionary material with never-before-seen characteristics of lightness and strength.
In 2010, carbon research led to the development of “Z-SVF,” a special high-density carbon with reduced resin input, used by Daiwa on its best, lightest fishing rods on the market.

Magsealed: a new technological frontier.

In 2010 Daiwa introduced for the first time to the world of fishing reels a technology that until then had been the preserve of aerospace engineering: magsealed. Based on the use of a special magnetized oil, this technology makes it possible to protect the internal mechanics of the reels from exogenous agents, incredibly increasing reliability and longevity.

Always evolving

Passion for innovation has always been the hallmark of Daiwa. Therefore, driven by the desire to make every enthusiast’s fishing experience even more special and exciting, our technologies are and will always be evolving, constantly seeking improvements and innovative technical solutions.

LIGHT & TOUGH.

The new era of spinning reels

Daiwa introduces the concept of “Minimalist Engineering” in spinning reels. LT Technology introduces new and smaller reel sizes but at the same time makes them more durable. A compact body design with a stronger Digigear control wheel for the perfect combination of lightness and strength. This is thanks to the development of new composite materials and exclusive technical solutions patented by Daiwa, which have made it possible to achieve mechanical performance never achieved before.

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BE EARTH FRIENDLY

Daiwa pays special attention to respecting the environment and nature around us. Therefore, we are committed to fostering a responsible lifestyle and a higher degree of care for our planet. All of our actions, big or small, have an impact on the state of the Earth, so even in the field of sport fishing we can do something by committing ourselves to conserve and protect the environment responsibly.

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Eco-sustainability

For rod and reel packaging, Daiwa uses recycled cardboard and, where possible, printed with ink made from soybean

Catch & Release

Daiwa supports Catch&Release. When you catch a fish make sure your hands are wet before you touch it. You will prevent dry hands from damaging the fish’s protective mucus and consequently lowering its immune defenses. If the hook has penetrated deep into the fish’s mouth, it is essential to remove it using appropriate pliers.

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